Sofiia Segalla Lavvve_up/ The Urban Lens

Sofiia Segalla Lavvve_up is a multidisciplinary artist and designer working at the intersection of contemporary art, fashion, and performance. With a background in visual storytelling and experimental design, she explores the materiality of memory, identity, and transformation through textile, costume, and conceptual installations. Her work has been featured in international exhibitions, opera productions, and cultural projects, establishing her as a dynamic voice in the global creative landscape.

Sofiia’s innovative approach has led to collaborations with renowned institutions, including her role as the costume designer for the 2025 production of Don Giovanni at the Jerusalem Opera Festival. Her distinctive vision blends historical references with contemporary aesthetics, pushing the boundaries of traditional disciplines and challenging conventional narratives. Her work has been showcased at The Brick Lane Gallery (London), House of the Smalls (Edinburgh), Lumen Gallery, and Meta Space Gallery, among others. She is also a winner of Graduate Fashion Week 2023, a recognition that highlights her ability to merge fine art with avant-garde fashion. Currently, Sofiia is expanding her practice into immersive storytelling and cross-disciplinary collaborations, contributing to the evolving dialogue between visual culture, performance, and identity.